It's harder to pick a good SEO consultant. Internet marketing is critical to the
survival of your internet exposure. In addition to knowing how to hire good people,
you need to have some idea of how internet marketing works. SEO consultants are
usually very secretive. How can you fell out an SEO consultant if they don't tell
you anything? Unless they were refered to you by someone you trust, you need to
know the specifics of what the SEO consultant plans to do to modify your site to
get better search engine exposure.
Social media marketing is the latest marketing technique. Social media is dominated
by sites like Facebook, Twitter, Myspace, and Youtube, where regular people interact.
If you have a good presence on appropriate "channels", your internet presence will
be greatly enhanced. Sites like Twitter and Facebook have rapidly growing numbers
of followers. One of our webmasters called social media "The telephone tomorrow",
as he thinks it could partially replace the usage of the telephone. Social media
is brand new technology and is more widely used by individuals under thirty. If
you hire someone to build a social media network for you, make sure they are able
to prove their enthusiasm and knowledge. A good social media exposure can give you
a link in to potential new customers, and also better search engine placement. In
our experience, search engines will respond quickly to your social media campaign
even if you have less than 1000 followers.